Hi, I’m Clayton Pauer.

I’ve spent over 20 years in the CPG world—working across sales, marketing, pricing, distribution, and operations. I’ve been part of big companies, and I’ve worked side-by-side with small brands trying to figure things out in real time.

Somewhere along the way, I realized something that stuck with me:

The businesses that last aren’t the flashiest ones.
They’re the ones that stay clear, stay consistent, and keep showing up.

Strong relationships.
Clear direction.
Doing what you said you’d do.

Over and over again.

That’s where the good stuff happens.

And it’s how I like to work.

I don’t really see myself as just a sales or marketing person.

I’m someone you can sit down with—coffee in hand—and talk through the whole business.
What’s working.
What’s not.
What feels off.
What could be better.

Sometimes we map out a plan.
Sometimes we simplify one.
Sometimes we just get you unstuck and moving again.

No pressure. No posturing. Just real conversation and honest thinking.

What I Do

I work with emerging brands to build simple, practical systems that support real growth.

We focus on what actually matters:

Getting clear on your direction
Making sure your product, pricing, and margins make sense
Finding the right customers and accounts
And building a way of working that you can actually keep up with

The goal isn’t to build something complicated.

It’s to build something solid.
Something that works.
Something you can feel good about running.

No fluff.
No unnecessary noise.
Just steady progress—and a business that starts to feel like it’s really yours.