Standing With the Builders

Guidance for Emerging CPG Brands

Building a CPG brand is exciting—and at times, overwhelming.

There are a lot of directions you could go. A lot of ideas, opinions, and pressure to keep pushing forward.

I work with founders to slow things down just enough to get clear on what really matters—then help you move forward with purpose.

After 20+ years in CPG—across sales, marketing, pricing, distribution, and operations—I’ve seen what actually helps a business grow in a steady, sustainable way.

This is a partnership. We figure it out together.

What I Help With

No two businesses are the same, but most of the work tends to center around a few key areas:

  • Getting into the right accounts—not just more accounts

  • Creating marketing that actually helps you sell

  • Understanding your pricing and margins so the business works financially

  • Clarifying how you talk about your product so people get it quickly

  • Making smart calls on where and how to grow distribution

  • Keeping the business simple enough to manage without burning out

We focus on what will move the needle—and build from there.

How I Work

I’m not here to hand you a complicated plan you won’t use.

We start with a conversation.

From there, if it feels like a good fit, I’ll map out a simple way forward based on where you are right now.

Sometimes that’s a short stretch of focused work to get things aligned.
Sometimes it’s a handful of sessions to work through specific decisions.
Sometimes it’s ongoing support as things start to grow.

No fluff. No overthinking. Just real-world guidance you can use right away.

Who This Is For

  • You have a product out in the world

  • You’re getting some traction and want to build on it

  • You know there’s more potential—you just want a clearer path forward

  • You appreciate straightforward, honest input

Who This Is Not For

  • You’re still in the idea stage

  • You want someone else to take over and run things

  • You’re not ready to make changes or take action

Start With a Conversation

If this sounds like where you are, let’s talk.

Tell me about your product, what’s been working, and what you’re trying to figure out next.

If I can help, I’ll show you how. If not, I’ll point you in a direction that makes sense.

30-Minute Video Conference — No Charge

30 Minute Appointment
30 Minute Appointment

Services (New Business Discount through August 2026)

Services (New Business Discount through August 2026)

Filters

Hourly Advisory

For founders who need experienced input on specific challenges.

This is a flexible way to work through questions around sales, marketing, pricing, margins, sourcing, or overall direction.

No long-term commitment. Just focused, practical guidance when you need it.

$187.50 $250.00
Sale
Complete Business Strategy

If things feel scattered or unclear, this is where we start.

We take a step back and look at the full picture—your product, pricing, margins, sales approach, marketing, and growth opportunities.

Then we build a clear, focused plan for execution.

$1,125.00 $1,500.00
Sale
90-Day Working Engagement

We meet weekly and work through your business step by step—building structure, solving problems, and creating momentum.

Ideal if you need consistent guidance and accountability as you grow.

Includes:

  • Weekly 60-minute sessions (12 total)

  • Ongoing support between sessions (light email)

  • Focus across sales, marketing, margins, and operations

  • Adjustments in real time as your business evolves

$2,250.00 $3,000.00
Sale
180-Day Growth Partnership

For founders who want steady, long-term support.

We work together over six months to build a strong foundation, improve decision-making, and create consistent growth.

This allows us to go deeper and make smarter, more strategic moves over time.

Includes:

  • Weekly 60-minute sessions (24 total)

  • Ongoing support between sessions

  • Full business guidance across all key areas

  • Long-term planning + execution support

$3,750.00 $5,000.00
Sale

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If you’re not quite ready for a video conference, feel free to send me a message and share what you’re working through or where you could use support.